“In this perspective, the newspaper is merely an ‘extreme form’ of the book, a book sold on a colossal scale, but of ephemeral popularity. Might we say: one-day best-sellers? The obsolescence of the newspaper on the morrow of its printing -curious that one of the earlier mass-produced commodities should so prefigure the inbuilt obsolescence of modern durables- nonetheless, for just this reason, creates this extraordinary mass ceremony: the almost precisely simultaneous consumption (‘imagining’) of the newspaper-as-fiction. We know that particular morning and evening editions will overwhelmingly be consumed between this hour and that, only on this day, not that.
The significance of this mass ceremony -Hegel observed that newspapers serve modern man as a substitute for morning prayers- is paradoxical. It is performed in silent privacy, in the lair of the skull. Yet each communicant is well aware that the ceremony he performs is being replicated simultaneously by thousands (or millions) of others of whose existence he is confident, yet of whose identity he has not the slightest notion. Furthermore, this ceremony is incessantly repeated at daily or half-daily intervals throughout the calendar. What more vivid figure for the secular, historically clocked, imagined community can be envisioned? At the same time, the newspaper reader, observing exact replicas of his own paper being consumed by his subway, barbershop, or residential neighbours, is continually reassured that the imagined world is visibly rooted in everyday life.”
Bonus: Alexis de Tocqueville on newspapers
“The effect of a newspaper is not only to suggest the same purpose to a great number of persons, but to furnish means for executing in common the designs which they may have singly conceived. The principal citizens who inhabit an aristocratic country discern each other from afar; and if they wish to unite their forces, they move towards each other, drawing a multitude of men after them. In democratic countries, on the contrary, it frequently happens that a great number of men who wish or who want to combine cannot accomplish it because as they are very insignificant and lost amid the crowd, they cannot see and do not know where to find one another. A newspaper then takes up the notion or the feeling that had occurred simultaneously, but singly, to each of them. All are then immediately guided towards this beacon; and these wandering minds, which had long sought each other in darkness, at length meet and unite. The newspaper brought them together, and the newspaper is still necessary to keep them united.”