Marshall McLuhan and Aubrey “Drake” Graham in Toronto context

“No Canadian city has played Elsewhere as effectively or as often as Toronto. . . . If the most salient characteristic of the English-Canadian identity is its lack of identity, Toronto is the place where that lack feeds and thrives. Perhaps this is why the city has produced some of the country’s most adept generalists, chameleons, observers and shape-shifters: Harold Innis, Jim Carrey, David Cronenberg, Moses Znaimer, Robert Fulford, Wayne and Shuster, Norman Jewison, Ivan Reitman, Atom Egoyan, the Kids in the Hall, SCTV- all did hard developmental time in Hogtown, the same place from which McLuhan would scramble the world’s receivers with the publication of Understanding Media in 1964.”